How can Pinterest be used for Digital Marketing
Leveraging various social media
platforms for marketing purposes has been a somewhat standard practice for
several years now, however, a number of these networks have proven to be harder
than others to utilize successfully.
If you've got an inquiry online,
you'll find endless amounts of data regarding the opposite more prominent networks
like Twitter and Facebook. How can Pinterest be used for Digital Marketing We
posted a piece of writing about the way to increase your Twitter following
recently actually, also as a piece of writing shedding some light on
Facebook’s new fake news filter.
This more niche and visual
platform has been around for quite a while now but isn’t covered nearly the
maximum amount as those previously mentioned.
In this article, we'll be
exploring how you'll leverage Pinterest for your marketing strategy, but before
we get into that, let’s determine more about Pinterest.
WHAT IS PINTEREST?
Pinterest may be a platform that
draws over 150 active million users per month. Standing aside from other social
media sites which focus totally on community discussion or user-engagement,
Pinterest acts more sort of a ‘digital scrapbook’ than a standard ‘social
network’.
Referring to themselves as a
‘tool for locating & for sharing new ideas’, Pinterest isn't really the place to catch up together with your friends, nor share your recent holiday
photos.
The network has been likened to
to ‘a visual program – almost like Google’ by Sean O’ Neil (CEO of Adaptly) and
up to date, figures show that in 2016, Pinterest received around 2 billion
searches per month.
Pinterest stands apart by
focusing more on being a digital scrapbook which allows users to share, collect
and find out creative ideas and visual bookmarks referred to as ‘Pins’ which
are self-organized with private and public ‘boards’.
As a comparatively ‘low-key’ the platform, Pinterest has historically had the reputation that it had been
primarily targeted towards brides-to-be. However, in additional recent times,
figures show that the demographic makeup of Pinterest is beginning to change.
These days, around one-third of
signups register are male and as Pinterest enters its sixth year of trading,
its audience continues to grow and active UK-based accounts grew by 50% in
2016.
THE DIFFERENCE BETWEEN PINTEREST
AND OTHER SOCIAL NETWORKS
As Pinterest’s user base has now
significantly matured, the platform has grown a reputation because of the
‘sleeping giant’ of social sites. it's been documented that Pinterest users
have a better purchase intent than on all other social media sites.
traffic to their site than
Twitter, Instagram & Youtube combined.
Furthermore, recent research
shows that Pinterest users are more engaged than Facebook users, with over 70%
of users directly engaging with & saving pins on a daily basis. Perhaps,
the upper engagement metrics displayed on Pinterest over more traditional
social networks are often attributed to the various way during which users
interact with the platform. thanks to its nature as a discovery and bookmarking
platform, Pinterest lends itself better to generating free, converting traffic
than on Facebook where outbound links are generally discouraged.
Users on Pinterest are often said
to be highly active participants within the searching process, with users
directly checking out, bookmarking, and uploading new ideas. this is often a stark contrast to Facebook, where users tend to focus totally on passively
scrolling through an infinite timeline of tailored news updates.
PINTEREST CONTENT features a LONG
SHELF-LIFE
Reports show that content posted
on Pinterest can go an extended way and, on the average, Pinterest content
features a time period of 30 days or more.
Content posted on Facebook or
Twitter, however, has a mean lifespan of a couple of hours. Reports show that
Pinterest content can have a time period of 30 days or more.
Due to the non-linear way during
which content is accessed on Pinterest via the search function, users are ready
to access a wider sort of content than on a more typical news based timeline
that a lot of the opposite networks utilize.
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